Description of the Business Essay - 550 Words

Business Descrit (Essay Sample) Content: Description of the BusinessNameInstitutional Description of the Business Introduction Every business requires a business plan not only enhance its management, but also to secure funding at the start up stage, for example from banks and other financial institutions (Bangs, 2010). By laying down business strategies on a paper, the management is able to spot different specific actions that need to be undertaken to make the business grow. Moreover, a business plan is very vital to an organization or company, especially in assessing future opportunities (Covello, 2012). Sanitation in most institutions has proved to be a great issue, which is becoming difficult to deal with by most companies. Most employees do not get enough time to keep their surrounding clean and various companies, and institutions find it uneconomical to employ a constant cleaner. Crystal clean company will be able to aid companies solves this looming problem. The cleaning service it plans to offer will ease discomfort at work places. Executive summaryCrystal clean is a business to be established in the year 2014. The business aim is to provide standard cleaning services of any degree to homes, companies, hospitals and schools. The firm is founded on a well versed knowledge on hygiene and sanitation. Academically am well acquainted with the necessary knowledge to venture in this business. I studied a degree in entrepreneurship in business school to disseminate myself with basic understanding of starting and keeping business.Crystal cleaner will conduct a thorough survey on institution internal and external environment before embarking on a thorough work. The company will also provide after-sale service to customers and free sample work for a potential customer. Crystal clean company will give the customer platform to choose it as the best service provider; this is because it aims at providing excellent cleaning services. Mission statementCrystal clean company offer; general qual ity cleaning of the internal environment, cleaning of office furniture and other office apparatus, cleaning windows and walls and cleaning floor and the entire concrete surrounding of the building. Crystal clean company will operate in walnut ridge, in Arkansas State. The company aims at hiring qualified and efficient personnels who are able to offer world class service to the clients on board. Being a former employee of a reputable cleaning agency, I have the needed experience in managing and winning cleaning tenders that can sustain the growth of this company. Mass media is another platform that the company will use to advertising the service to enable the company to gain ground. Vision statementCrystal clean company offers a holistic cleaning service; the company is here to offer a comfortable and hygienic working condition to its clients. The company focuses on achieving sustenance through quality service delivery. The main objective of Crystal clean company is to provide high q uality, credible services that give customer's value for their money and creates a reputation for the company.IndustryAt start Crystal clean company will have only five employees, I will be the manager and four other helping staff. When the company operations mature, more employees will be recruited to meet the market need. The services that will be offered by Crystal clean company includes mopping, washing windows and building wall, painting faded areas, cleaning and wiping furnitures, washing curtains and general thorough cleaning of external concrete surrounding. There are plans to widen the scope of the company services to include maintaining the flower bed and other small surrounding garden. All the mentioned services will be carried with a high degree of excellence guaranteed. Business operationAll the working equipment will be bought locally in megastore and supermarkets. The company is intended to operate on full time basis. Monday Friday 8 am to 6 pm (during summer) and 8 .30 am to 5 pm (during winter). Weekends will be for consultation and sample work for interested parties. Crystal clean company has its main goals which are developing from scratch to a world class known company, gaining market using direct advertising in appropriate channels. Deliver it services with precision and accuracy so to achieve customer based advertisement and to develop a strong network with clients. Five-staff members are part of risk management strategy in case of one member getting sick another member will step out to fill the vacuum.Market analysisThe company first c...

Roman Artists And His Influence On The Public s Opinion...

From 255 BC to 14 AD, Roman artists designed plays, poetry and sculpture with the intention to alter the public’s opinion on prominent figures and political issues of their time. Poetry and sculpture altered Augustus’s image positively. However, the reputations of political figures such as Caesar, Pompey, and Mamurra were hammered through poetry. Plautus also brings to light the aggressive nature and negative qualities of powerful figures. Statues were not the only way that Augustus’s image was promoted; Poetry was a prominent form of literary work at the time and served to manipulate people s perspective on political figures. After Augustus’s great feat against Mark Antony strove restore peace to Rome. He made himself the emperor of†¦show more content†¦The line, â€Å"Caesar Augustus, descended from God, who again shall a golden Age in Latium found† is a clear example of how the poem serves as propaganda. By saying that Augustus is â€Å"descended from God† Vergil implies that Augustus is superior to other rulers because he has the gods on his side. Augustus’s descent from gods also implies that he had more ability to allow Rome to prosper, since he had the gods on his side. Augustus’s hope for the future is revealed when Vergil writes, â€Å"Who again shall a golden age in Latium found†. This line implies that with Augustus as ruler Rome will prosper, and th rive, culture will flourish, and a new golden age will emerge ((H) Historical Context for The Aeneid by Virgil, May 12, 2015). Poetry was also used to negatively impact the view of political figures; Catullus, another Roman poet who primarily focused on criticizing the triumvirate intentions and the interests of those associated with them. The triumvirate was composed of Pompey, Caesar, and Crassus; the three men worked in a secret alliance to help one another further their careers, and collectively took control part of the Roman government.When Julius Caesar was coming to power Catullus, a prominent poet in Rome. Catullus’s poetry has a rebellious, expressive tone to it. He was a well-read poet with wit and passion ((J) Hooper, F. (1980). In his poetry Catullus expressed his opinions about political figures such as Caesar, Pompey, and Mamurra, a

Marketing Plan of Lux - 2484 Words

LUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the worlds first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, offering people a chance to pamper themselves for a modest price. * From the 1930s right through to the 1970s, Lux soap colours and packaging were altered several times to reflect fashion trends. * In 1958 five colours made up the range: pink, white,†¦show more content†¦Continuous commitment Were also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business. Setting out our aspirations Our corporate purpose sets out our aspirations in running our business. It’s underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The code also supports our approach to governance and corporate responsibility. Working with others We want to work with suppliers who have values similar to our own and work to the same standards we do. Our Business partner code, aligned to our own Code of business principles, comprises ten principles covering business integrity and responsibilities relating to employees, consumers and the environment. * The industry Unilever is an FMCG industry. FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engagedShow MoreRelatedMarketing Plan: Lux Soap6666 Words   |  27 PagesProfile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all theseRead MorePestle Analysis On The Environment1259 Words   |  6 Pagesanalysis is used as a tool by companies to track the environment they are operating in. It gives a bird eye view of the whole environment from the many different angles one wants to check and keep a track of while contemplating on a certain idea or a plan POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduceRead MoreCustomer Satisfaction on Marketing Mix of Lux Soap7469 Words   |  30 Pagesthat LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance This report is a requirement of the program for MBA program. We have tried our level best to make it as an excellent one. We used all the latest data and information. The report can help as the indicator of the level of satisfaction of the customers of the LUX soapRead MoreUnilever Pakistan Final Project10026 Words   |  41 PagesBalochistan University of Information Technology, Engineering and Managemnt Sciences Quetta. Group Members * Usman Anwar Chughtai(20419) MBA (Banking and Finance) 2nd Semester Marketing for financial Services Project on Unilever Pakistan Submitted to Sir Mohammad Asad 30th December 2012 Dedication This project is affectionately dedicated to our all lecturers of Management Sciences BUITEMS and the respective people of Unilever Pakistan who helped us in this project. Without their love andRead MoreEssay about Case Report Section D Group 113593 Words   |  15 Pagescompete with other well-known soap brands operating in the mass market. Thus, reposition the brand to build a long term brand equity. On the basis of a customer perception survey an analysis of brand image perception, functional benefits perception, marketing communication and advertisement perception was performed. It was found that Himalaya soap brand owns less than 1% share of the soap market. Its penetration is only among the urban population. However, almost 70% of Indias population resides inRead MoreLux Marketing Mix9703 Words   |  39 Pageswithout compromising on the quality. This report deals with one of its premier brands LUX. HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HULs soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand Lux, the various strategies adopted to survive in the market for over 75 years andRead MoreBrand Cannibalization882 Words   |  4 Pageshigh quality products is the demand of the market. But what company would want to replace a high-priced product with a low-priced product? That s a good way to end up on the corporate chopping block. These lines aptly determine the paradox of a Marketing term known as CANNIBALIZATION. Market cannibalization is when sales of one particular product decreases due to the launch of another product from the same company. In the contest of enabling Brand Proliferation, in which a company introduces newRead MoreMarketing Analysis : The Field Of Marketing2269 Words   |  10 PagesIn the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. Although, the most common way of persuading a client would be through verbally presenting your thoughts through a conversationRead MoreImpact of Celebrity Endorsement with Non-Celebrity Endorsement8007 Words   |  33 Pagesshould be an idea that makes the celebrity relevant to the product and the consumer. A celebrity s presence in the ad should be contextual. Therefore this shows that using a celebrity endorsement cannot guarantee fool-proof success and important marketing strategies has to be implemented before using them. So it is important that we analyze the impact of celebrity endorsing a product with a non-celebrity endorsing the same product. And must ask , do any stakeholders in a company (employees, contractorsRead MoreAsiatic Mindshare Ltd2391 Words   |  10 Pagessponsorship, research, direct response and idea generation. This approach allows them to deliver the brand message through the most effective media to the consumer. Critically they ensure this delivery is accountable and relevant to business and marketing objectives. The Mindshare way of Media, Mindshares unique working process ensures a consistent and thorough approach to delivering ‘House of Media’ solutions. This process is its operational backbone, supplemented by the distinct skills and practices

Down s Syndrome A Common Chromosomal Disorder - 2838 Words

Down’s syndrome is a common chromosomal disorder effecting the physical and cognitive development of a person. An individual with Down’s syndrome typically has numerous health ailments, which require intense medical care and create great medical costs. A person with Down’s syndrome requires special schools and invasive therapies, which can also be costly. Many believe people with Down’s syndrome do not live a fulfilled life, compared to a typical person because many cannot live independently or be successful in life. To avoid costly expenses and endless time and effort to help a Down’s person be happy and healthy, many believe it’s best to terminate a Down’s syndrome pregnancy to avoid dealing with all the hardships and issues that may arise. Some families cannot handle the emotional and financial hardships. Not only can living with Down’s syndrome be considered a problem in society, the healthcare costs may be problematic, as w ell as the issue of abortion. An illness or a disease is not only a biological physical ailment. There are many social components that go along with having a physical or mental illness. Various conditions can affect a person mentally, physically, or both, and can range from mild to severe. The many factors to consider in the life of a person with a disability includes, but is not limited to, financial support, healthcare costs, family involvement, emotional stress, physical and cognitive abnormalities, accessibility of support andShow MoreRelatedA Brief Look at Down Syndrome670 Words   |  3 Pagescause of 1 in 691 babies being born with what is known as Down Syndrome. In every cell in the human body, there is a nucleus. Typically there are twenty three chromosomes in each nucleus. Down Syndrome occurs when there is extra full or partial copy of chromosome 21. Down Syndrome is a chromosomal condition that causes low muscle tone, small stature, and a single deep crease across the center of the palm. Although, each person with Down Syndrome is a unique individual and may have these characteristicsRead MoreDown Syndrome As A Cognitive Disorder Essay1315 Words   |  6 Pages Down syndrome as a cognitive disorder Down syndrome (DS) is relatively well known as a genetic disorder to the general public and children with this syndrome form one of the most readily identifiable groups of children with moderate to severe learning difficulties. It has been over 130 years since Langdon Down first described DS and 30 years since the presence of the defining extra copy of chromosome 21 was identified by Lejeune andRead MoreDown Syndrome : An Mysterious Genetic Condition1780 Words   |  8 PagesBrief History: Until the mid-twentieth century, Down Syndrome was considered a mysterious genetic condition that not many scientists or common people could understand or accurately describe. More specifically, members of the society realized that people with Down Syndrome were different — but they could not distinguish or diagnosticate the characteristics or the causes of the condition. Although that is true, scientists and doctors like Jà ©rà ´me Lejeune, Jean-Étienne Dominique Esquirol, and ÉdouardRead MoreDown Syndrome : A Congenital Chromosomal Disorder1371 Words   |  6 PagesDown syndrome is a congenital chromosomal disorder during maternal meiosis. This is one of the most common chromosomal disease that has been confirmed (Epstein, 2013). Down syndrome causes some symptoms in children’s physical and mental aspects, which have significant differences with other people. It may cause the life of the child is abnormal and cannot live independently in the future. With the increased population of children with Down syndrome in Australia, it becomes prominent that they stronglyRead MoreA Research Study On Autistic Spectrum Disorder802 Words   |  4 PagesAutistic spectrum disorder, also known as ASD can be defined as a group of complex developmental disorders characterized by impairment in verbal and nonverbal communication, behavioral challenges, impaired cognitive abilities, and impaired social interactions. Nurse practitioners providing primary health care to children should be familiar with ASD for early identification, evaluation, and management as this is significantly important to the well-being of children and their families. The purposeRead MoreDown Syndrome : A Congenital Disorder Arising From A Chromosome Defect1402 Words   |  6 PagesDown syndrome is a congenital disorder arising from a chromosome defect, the chromosome causing the problems is Chromosome 21. Down syndrome current affect about 1 in 600-800 live births in the United States. There are about 400,000 Americans that have Down syndrome, with approximately 6,000 babies are born with this disorder each year. The disorder is thought to form during gametogenesis, during fertilization, or soon after fertilization (Daniilidis, et al. 2015). Fertilization occurs when the spermRead MoreDown Syndrome And Its Effects On Children1778 Words   |  8 PagesAbstract Down syndrome is an inherited disorder caused when abnormal cell division occurs the outcome is an extra genetic material from chromosome 21. Having an extra chromosome affects the physical appearance of an individual and also causes health issues and delayed development. With Down syndrome being the most common genetic chromosomal disorder and cause of learning disabilities in children, we like to see how the student would interact in a school setting. How would a student with Down syndromeRead MoreMaternal Age and Down Syndrome Essay2060 Words   |  9 PagesThe Influence of Maternal Age on Down syndrome Children born to older parents are at greater risk for genetic abnormalities, such as Down syndrome. No one knows what causes the chromosomal abnormality that results in Down syndrome, a condition according to the National Association for Down syndrome, affects one in 800 to 1,000 babies in the United States. Any woman regardless of her culture, race and socio-economic status can have a baby with Down syndrome. However, a mother’ age seems to be aRead MoreThe Genetic Disorder Of Trisomy 211481 Words   |  6 PagesThe genetic disorder of Trisomy 21, or Down syndrome is one that has often interested me. I understand that many children born with his genetic disorder can in fact live a full life, often with assistance. When answering the question of what exactly Down syndrome is, a good definition can be one describing this disorder as a genetic condition where a person has an extra 21st chromosome. The typical person has 46 chromosomes, therefore the person born with Down synd rome has 47. This extra chromosomeRead MoreAutism Spectrum Disorder ( Asd ) Essay1240 Words   |  5 PagesAutism Spectrum Disorder Autism Spectrum Disorder (ASD) is a range of conditions grouped under the neurodevelopmental disorders in the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) published in 2013 (Kress Paylo, 2015). Those who are diagnosed with autism spectrum disorder must present two types of symptoms: 1) Deficits in social communication and social interaction and 2) Restricted, repetitive patterns of behavior, interests or activities (APA, 2013). The DSM-5 merged all autism

Computer Security At The Health Care Sector - 1653 Words

Christine Waite GSB 622: Short Paper August 11, 2014 Computer Security in the Health Care Sector Medical records are a very desirable asset on the black market valuing $50.00 each. This is much higher than other personal information including credit card numbers and social security numbers which are valued at $1.50 and $3.00 respectively (Robonsin). The Health Information Technology for Economic and Clinical Health Act (HITECH) has encouraged the health care industry to embrace information technology by adopting electronic health records and electronic information exchange. A 17% increase in the amount of hospitals utilizing at least a basic electronic health record was observed from 2011 to 2012 and has more than tripled since 2009†¦show more content†¦Redspin published a breach report that listed the types of breaches health care organizations encountered in 2013, displayed in Table 1. The largest data breaches of 2013 involved theft of desktop computer and laptops containing unencrypted patient information. Unauthorized access, improper disposal, loss and hackin g incident were also encountered (â€Å"Breach Report†). Table 1 Protected Health Information Data Breaches by Type, 2013 Breaches (#) Total (%) Records (#) Total (%) Theft 90 45.2% 5,905,595 83.2% Other 26 13.1% 320,314 4.5% Unauthorized Access 44 22.1% 313,353 4.4% Improper Disposal 8 4.0% 288,167 4.1% Loss 19 9.5% 150,282 2.1% Hacking IT Incident 12 6.0% 118,394 1.7% Total 199 100% 7,906,105 100% Source: Redspin, Breach Report 2013: Protected Health Information (PHI) Security breaches in protected health information can carry heavy consequences. The HITECH ACT requires any incident affecting more than 500 patients to be reported and investigated (â€Å"Breaches Affecting 500†). This exposure can be damaging to the health organization’s image and reputation. Not only does this generate bad publicity which can damage patient’s trust in the healthcare organization but the potential of financial consequences as well. According to a Ponemon Institute study, data breaches cost United States hospitals approximately $6 billion per year (â€Å"Data Breaches Cost†). Healthcare

Nano Technology free essay sample

Nanotechnology is derived from the combination of two words Nano and Technology. Nano means very small or â€Å"miniature†. So, Nanotechnology is the technology in miniature form. It is the combination of Bio- technology, Chemistry, Physics and Bio-informatics, etc. Nanotechnology originated in India around 16 years back. It is in its early development phase and therefore the industry keeps a keen watch over the students who pursue M. Tech. in nanotechnology. There are several career opportunities for such students in domestic as well as international markets. This new sphere of scientific innovation has a broader scope. Several Indian institutes have introduced degree courses in Nanotechnology at both the UG and PG levels. The areas covered in the Nanotech are Food and Beverage, Bio- Technology, Forensic Sciences, Genetics, Space Research, Environment industry, Medicine, Agriculture and Teaching. The three chief divisions of Nanotech are Nanoelectronics, Nanomaterials, and Nano-Biotechnology. The implications of Nanotechnology in India can be found in the field of telecommunications, computing, aerospace, solar energy, and environment. We will write a custom essay sample on Nano Technology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However, Nanotech’s major contribution can be seen in the computing, communication and, medical field. Nanomedicine is the most important field of Nanotechnology. The nano level gadgets and materials are used for diagnosing and treatment of diseases. Nano-Pharmacology has generated a specific category of smart drugs that affect negligible side effects. The use of Nanotech has also helped in the detection of narcotics and fingerprints of the suspected criminals. The Council of Scientific and Industrial Research, also known as CSIR has set up 38 laboratories in India dedicated to research in Nanotechnology. This technology will be used in diagnostic kits, improved water filters and sensors and drug delivery. The research is being conducted on using it to reduce pollution emitted by the vehicles. Looking at the progressive prospects of Nanotechnology in India, Nanobiosym Inc. , a US-based leading nanotechnology firm is planning to set up India’s first integrated nanotechnology and biomedicine technology park in Himachal Pradesh. Nanotechnology has certainly acquired an essential position in the Indian Economy and Scientific Research Department and it is expected to reach the pinnacle of Development thereby making India a role model for the countries of the world.

Concept of Conflict free essay sample

The strength of this chapter lies on the fact that the writer enumerated very well the structures and the institutions that were put in place to deal with the conflicts that took place in Sudan state. These include the establishment of administrative ND Judicial commissions of inquiry use of law enforcement agencies, promotion of inter-religious dialogue and diversity management etc. Far reaching policy decisions were taken by Governor- Aimed Maker where he created more chiefdoms and more traditional Institutions.Those chiefdoms created were mostly in the Southern Sudan- Christian dominated areas where there has been complain of normalization Jab, Agro and Moron were the new chiefdoms created for the fact that government expanded and created Institutions In direct response to the inflict and the complaints from Cannon Kate people Is a clear indication that the complaints of the people of Southern Sudan was genuine. The weaknesses of this chapter lies on the executive power influence and control of the traditional institutions in the state by the Emirate council and the power that be in the Kari Emirate. We will write a custom essay sample on Concept of Conflict or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The activities of the Emirate has remained a treat to the southern Sudan people couple with the continuous power domination at the state level by the Hausa/ Flank. Government has been apt in responding to all the conflicts but they have not manned each of the conflicts in the way that could bring an end to it. Their actions have always stopped at commissions submission of reports and sometime white paper report but not releasing and Implementation of recommendations. The actions by government has been Interpreted to mean they are not serious about the problem of conflicts in the state talk less of solving them.The re-occurrence of the conflict is also believed to be as a result of some people benefiting from it and so, they will always be out frustrating government efforts. This chapter never said anything in hat direction except the unfortunate attitude of the then, head of state president Abraham Bandaging, and the secretary of the federal Government Alkali Allay Mohammed who were reported to have influenced the report of Justice Katydids tribunal and wanted those found guilty in the crisis of 1992 executed.The biased position taken by the duo who happen to be both Hausa/Flank Muslims was seen as a conspiracy to wipe the strong men from the Christian area of Southern Sudan. The similarity of the terms of reference, reports and sometimes of the white paper also remained a serious point for suspicion of witch hunting. The use of police and other law enforcement agencies became an Issue because of the religious sentiments in the 2000 Sudan crisis where the GO and the police had Dash, Cabala without security until the next day.This led to loss of lives both on the Christians and Muslims sides although there was a complain that Christians were favored against the Muslims. The composition of the commission of inquiry for all the crisis were dominated by a particular religious group in terms of membership. In spite of the strategies the successive governments employed to deal with conflicts in Sudan state visa-a-biz the institutions and structures, there is a glaring evidence of failure of such structures to address conflict in the state- a very unfortunate situation.Chapter 8 This chapter provided key recommendations and draws conclusion by relating the Sudan case to the larger Northern Nigeria experience. Basically Hussein Abdul, reported well in respect of Government failure to achieve ethnic and religious harmony, due to its inability to secure peoples trust and confidence. We see as very unfortunate that Government in some of the Northern states nearly have bias against Christianity and this is a strong issue that must be dealt with immediately if we must have peace in the North.Exclusion of people in policy making, democracy and government refusa l to be sensitive to the yarning and feelings of the locals who form the majority could be strong reasons for conflict. Similarly absence of true protection of peasant farmers who form the majority in all the states of the federation can also be a major source of conflict. Finally, We are in tandem with Abdul on his position that, Government, need to stop focusing more on issues that divide us. Rather, they should focus more about managing those issues.