Marketing Plan of Lux - 2484 Words

LUX 1. Introduction * Description of the product Everything about the brand – from the look and feel of the products and packaging to the subtle fragrances – is a delight to the senses. In fact, Lux has been making waves since 1924, when it launched the worlds first mass-market beauty soap at a fraction of the cost of some expensive brands. How it all started * Lux was first introduced as a toilet soap in 1925. Produced by Lever Brothers, it arrived in the UK in 1928, offering people a chance to pamper themselves for a modest price. * From the 1930s right through to the 1970s, Lux soap colours and packaging were altered several times to reflect fashion trends. * In 1958 five colours made up the range: pink, white,†¦show more content†¦Continuous commitment Were also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business. Setting out our aspirations Our corporate purpose sets out our aspirations in running our business. It’s underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. The code also supports our approach to governance and corporate responsibility. Working with others We want to work with suppliers who have values similar to our own and work to the same standards we do. Our Business partner code, aligned to our own Code of business principles, comprises ten principles covering business integrity and responsibilities relating to employees, consumers and the environment. * The industry Unilever is an FMCG industry. FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engagedShow MoreRelatedMarketing Plan: Lux Soap6666 Words   |  27 PagesProfile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all theseRead MorePestle Analysis On The Environment1259 Words   |  6 Pagesanalysis is used as a tool by companies to track the environment they are operating in. It gives a bird eye view of the whole environment from the many different angles one wants to check and keep a track of while contemplating on a certain idea or a plan POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduceRead MoreCustomer Satisfaction on Marketing Mix of Lux Soap7469 Words   |  30 Pagesthat LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance This report is a requirement of the program for MBA program. We have tried our level best to make it as an excellent one. We used all the latest data and information. The report can help as the indicator of the level of satisfaction of the customers of the LUX soapRead MoreUnilever Pakistan Final Project10026 Words   |  41 PagesBalochistan University of Information Technology, Engineering and Managemnt Sciences Quetta. Group Members * Usman Anwar Chughtai(20419) MBA (Banking and Finance) 2nd Semester Marketing for financial Services Project on Unilever Pakistan Submitted to Sir Mohammad Asad 30th December 2012 Dedication This project is affectionately dedicated to our all lecturers of Management Sciences BUITEMS and the respective people of Unilever Pakistan who helped us in this project. Without their love andRead MoreEssay about Case Report Section D Group 113593 Words   |  15 Pagescompete with other well-known soap brands operating in the mass market. Thus, reposition the brand to build a long term brand equity. On the basis of a customer perception survey an analysis of brand image perception, functional benefits perception, marketing communication and advertisement perception was performed. It was found that Himalaya soap brand owns less than 1% share of the soap market. Its penetration is only among the urban population. However, almost 70% of Indias population resides inRead MoreLux Marketing Mix9703 Words   |  39 Pageswithout compromising on the quality. This report deals with one of its premier brands LUX. HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HULs soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand Lux, the various strategies adopted to survive in the market for over 75 years andRead MoreBrand Cannibalization882 Words   |  4 Pageshigh quality products is the demand of the market. But what company would want to replace a high-priced product with a low-priced product? That s a good way to end up on the corporate chopping block. These lines aptly determine the paradox of a Marketing term known as CANNIBALIZATION. Market cannibalization is when sales of one particular product decreases due to the launch of another product from the same company. In the contest of enabling Brand Proliferation, in which a company introduces newRead MoreMarketing Analysis : The Field Of Marketing2269 Words   |  10 PagesIn the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. Although, the most common way of persuading a client would be through verbally presenting your thoughts through a conversationRead MoreImpact of Celebrity Endorsement with Non-Celebrity Endorsement8007 Words   |  33 Pagesshould be an idea that makes the celebrity relevant to the product and the consumer. A celebrity s presence in the ad should be contextual. Therefore this shows that using a celebrity endorsement cannot guarantee fool-proof success and important marketing strategies has to be implemented before using them. So it is important that we analyze the impact of celebrity endorsing a product with a non-celebrity endorsing the same product. And must ask , do any stakeholders in a company (employees, contractorsRead MoreAsiatic Mindshare Ltd2391 Words   |  10 Pagessponsorship, research, direct response and idea generation. This approach allows them to deliver the brand message through the most effective media to the consumer. Critically they ensure this delivery is accountable and relevant to business and marketing objectives. The Mindshare way of Media, Mindshares unique working process ensures a consistent and thorough approach to delivering ‘House of Media’ solutions. This process is its operational backbone, supplemented by the distinct skills and practices